Back by popular demand Kevin and Annissa Coy are pulling out all the stops for this year’s workshop! After rave reviews from attendees of their 2018 workshop they have added 3 hours of education to this years event. Kevin, Travis and Annissa will walk the attendees through what to do ahead of a catastrophic loss to be sure your company is prepared to respond.

This includes fire, water or other CAT losses right in your own community and losses you choose to travel to. Can you handle the influx of claims, will you handle both contents and structure work? Do you have the right resources and systems in place to be successful and make money? Aside from answering those important questions Kevin, Travis and Annissa will cover topics like:

• What to never do during a CAT loss?
• How to stand out and get new clients
• Be the preferred contractor without being on anyone’s “list”
• Unleash the ultimate client experience
• How to set expectations
• Marketing
• & so much more!

2. Why, When and How to Sell Your Restoration Business

Most business owners have a dream to sell their business and follow their passions with the proceeds. In reality many of these businesses are not saleable, nor are they worth as much as the owner believes. In this essential workshop you will learn how to value your business, understand what buyers are looking for, and how to structure and position your company for maximum value.

You will learn specific action steps you can take to set your business up for success. Learn how the best restoration companies in the industry are structured and then positioning your business for maximum value. Learn what banks look for when financing transactions, understand the various deal structures and assure that value is maximized. You will also learn the 7 most common questions that buyers ask, learn the best time to sell and the best ways to increase the value of your business. If you are considering selling your business in the next 5 years then this is a must attend event. The process of selling your business and getting the maximum value often starts years prior to the sale. 

• Your instructors
• Phillip Rosebrook CR, Business Mentors – Phillip is a 32 year veteran of the disaster restoration industry. He has worked with 100’s of restoration companies improving the value of their business, maximizing gross and net profits, building strong teams and creating successful business.
• Gokul Padmanabhan – Gokul is the owner of ResCon Business Brokers. He specializes in the disaster restoration industry and has operated as a business broker for over 13 years.
• Steve Mariani – Steve is the owner and founder of Diamond Financial Services – He has 22 years of experience and has helping fund over $1 billion in acquisition loans. Steve is one of the leading SBA experts in helping companies and individuals secure the financing that is needed in order to complete the transaction

TIME: September 17th, 2019 • 8:30 am - 3:30 pm
COST: $299

The meat of the program will engage audience to write down the things they did last week, this week, and what is on their schedule for next week. Are we marketing? Are we training? Are we talking about how much we respect our customers? Are we building a culture?  Are we doing ANYTHING other than cleaning carpeting or fixing houses? If a company has growth and/or profit in mind, it matters what we are doing with our time. A quick “how to” on time planning will be shared.

With the goal of facilitating change (toward better outcomes), we’ll discuss how the important often gets pushed aside by (so-called) emergency matters; many of which are simply not our problem or that could be delegated to others. How do we avoid taking on these unfair and often unimportant urgencies that continue to take us from this week to next; this month to next; and year to year, while the important things (like growth and wealth building) never get a seat at the company table. We are what we eat. And if your company never gets to eat at important things, important progress will never occur.

In this presentation Ami Ahuja talks about how to easily overcome destructive and discouraging actions, words, thoughts faced by small business owners – using a figurative definition and use of the word umbrella. As a licensed financial professional, Ami will also sharpen your financial literacy sharing how to save, grow & protect your money for your golden years.

11:10 am - 12:00 pm TIME FREEDOM - HOW TO CREATE YOUR DREAM LIFE, Annissa Coy, Firehouse Education.  “Live a life you don’t need to take a vacation from” is Annissa’s motto.  She lives life by her rules and puts a priority on her time freedom and positive working relationships. She used just 3 simple but powerful tools to create her perfect life and wants to show you how you can do the same.

The standards include expertise from manufacturers, technical personnel, and cleaning professionals with many decades of experience. During our presentation, we will highlight different sections, content, and purpose of these standards and how you can benefit from them. Darrell Hagan of Shaw Industries, who was a part of the team that created the documents, will be joining us to discuss the process, reasoning, and decisions that went into creating these new cleaning standards.

This discussion will focus on how to maximize and compare any and all of these options regardless of the Category, Class, or outside conditions on the loss.  We will evaluate all different types of drying equipment and methods using thermodynamics, physics, and a new evaporation evaluation tool developed by Chuck Dewald III called E3.   The goal is to give you the ability to consistently control any and all water losses instead of them controlling you and hoping for the best.

Everyone knows the importance of systems, and yet few know how to effectively and powerfully design systems that “work.”  This presentation focuses on the critical steps of building consistent, reliable, and profitable systems. Whether you are a start-up or a long time company you will walk away with examples and action steps to immediately implement into your company.

5. IICRC – ANSI/IICRC S500-2015 Standard for Professional Water Damage Restoration is a procedural standard.  It is based on reliable restoration principles, research and practical experience. In addition, there has been extensive consultation and information obtained from numerous sources. These sources include, but are not necessarily limited to the scientific community, international, national and regional trade associations serving the professional restoration industry, chemical formulators and equipment manufacturers, cleaning and restoration training schools, restoration service companies, the insurance industry, allied trades persons and others with specialized experience. It is subject to further revision as developments occur in technology, testing and processing procedures. Chris Taylor and Howard Wolf.

In 2019, Broadly partnered with Harris Research to conduct a survey to learn more consumer habits and how businesses market, communicate with, and adapt to their changing preferences. In this session, we’ll talk about how to improve your online presence – from initial contact to customer follow-up. Attendees will:

• Understand how cleaning and restoration businesses are meeting consumer expectations in the digital age
• See where businesses like yours realize the greatest ROI on their marketing spend
• Learn to use free digital marketing tools on Google, Facebook, Yelp, and Nextdoor to drive leads
• Learn marketing tactics that keep you relevant and top of mind in your market

2. The Future is NOW! – Easy to Use Connected Equipment Can Save Time and Money, See It in Action, Erin Hynum, Phoenix Restoration. Watch how a drying report can be filled out automatically using connected equipment. See different technologies which allow you to track your equipment. Learn how this technology can be added to existing equipment. See how optional remote monitoring can alert you to jobsite problems in real-time. Learn how you can speed up job setup with smart equipment.

Separate yourself from your competition with advanced technology that saves you time and money. Improve your company’s reporting to insurance companies and home owners. 

3. The 4 C’s of Insurance Purchasing, Kari Dybdahl ARMR Network.  Ever wonder why purchasing insurance is so stressful? There could be a missing link in your insurance team. Come follow along with Kari Dybdahl, Executive Vice President of ARMR Network as she shares the 4 C’s of insurance purchasing.

In this presentation, you will learn inside knowledge of what goes into the insurance policies you buy, how to know you are working with the right people, and most importantly if you are buying the right insurance for your company.   Kari presents insurance topics in a fun and exciting way that is easy to understand. She loves an interactive crowd and can’t wait to see you there!

5. IICRC – The IICRC S520 Standard for Professional Mold Remediation. The ANSI/IICRC S520 is a procedural standard for the remediation of mold damaged structures and contents. The ANSI/IICRC S520 is based on reliable remediation and restoration principles, research and practical experience, and attempts to combine essential academic principles with practical elements of water damage restoration for technicians facing "real-life" mold remediation challenges. The S520 and R520 are written for use by those involved in the mold remediation industry, and is the result of collaboration among microbiologists and other scientists, public health professionals, industrial hygienists, remediation contractors, restoration service companies, cleaning and restoration training schools, trade associations that service the professional restoration industry, allied trade-persons and others with related professional and practical experience. Jim Pearson

7:45 pm
CFI Annual Association Meeting for Members and Guests. Join the CFI and learn more about what is going on in their association.

KEYNOTE PRESENTATION – Easy Marketing Strategies to Attract Higher Value Clients, Mark Kennedy, Levels of Success Program and Lisa Wagner, RugChick.com and Textile Pro Network. All customers are not the same. Some are interested in only low price offers, while others are focused on finding a quality company first… and they are willing to pay for that quality. The burning question is, how do you best market to attract those high-dollar clients? If you can find the right answer to that marketing question, you can build a strong, profitable company. If you don’t find the answer, you can find yourself stuck in a world of long hours, financial frustration, and constant stress. Mark Kennedy & Lisa Wagner share five powerful strategies for cleaning service businesses to immediately enhance every marketing campaign being sent out to the consumer world. Come gain a clear understanding of how to identify your marketing successes, and how to fine-tune ALL of your efforts to make them much more profitable. Real world examples and action steps to easily implement and generate higher conversions, higher invoice averages, and long-term client relationships.