1. Full Day Business Building Seminar: How to Build Your Dream Business
Live with Santiago Arango and Johann De Leon, and Howard Partridge via live video feed, Phenomenal Products.

How to Attract and Retain Phenomenal Dream Team Members
In this session, you'll learn how Howard's company and other cleaning companies acquire the very best technicians, marketing staff and office staff. Howard Partridge has done all of these things in his company and has perfected these systems over the past 35 years. He has helped countless cleaners and restorers to build their dream company. Spend the entire day with Howard and ask him any question you like! 

8:30 am - 4:30 pm • Costs: $149

8:30 am - 4:30 pm (8 hours) • Two additional hours will be taught on Wednesday, September 8th - 1:00 - 3:00 pm
Costs: $149 • Lunch on your own

3. Silly Videos Presents - The Pathway to Management and Marketing Excellence – Jeff Cross, media director of ISSA. Jeff will lead attendees on a multimedia journey that will spotlight critical management and marketing lessons. You will laugh and enjoy… but most importantly you will learn how to better manage and market your cleaning or restoration company, get more jobs, increase profitability, and more. You will capture several key strategies to overcome the challenges you face each day as an entrepreneur, manager, or supervisor.

4. Marketing First Things First… Getting Your Messaging Right to Make the Phone Ring – Derek Preece, Spot On Solutions.  You & your business deserve a phone that constantly rings with new opportunities. But, if your phone’s not ringing, it may be time to rethink your marketing messaging and give it a makeover. In the fast-paced, competitive “online” world we all live in, you can’t afford to have a confusing or outdated message. Restoration & cleaning companies whose marketing messages don’t “connect” with their customers and drive them to action will not be successful in today’s marketplace. And every day you don’t fix your message, it’s costing your business precious revenue. This session will give you a fresh new perspective and breathe new life into marketing your business. It will arm you with the “know-how” to go back to your business and refine your message to dominate your market.
You Will Learn:

1. The 4 Questions Your Website MUST Answer for Your Customers & How to CONVERT Shoppers into Buyers
2. How to Set Your Website, Facebook, YouTube, Google My Business pages up for maximum CONVERSION.
3. How to REACH The Right Audience
4. How to CAPTURE  Buyers With The Right Message

This is a session you won’t want to miss.

5. Spanish Track - Malodors (especially cat pee) – Alvaro “Moe” Zuluaga, NORMI. This segment is designed to educate the professional on how to effectively deal with odors during and after the remediation process. In most cases, it is the odor that signals to a client that the project is complete but eliminating and managing malodors is often difficult and frustrating because a lack of science is used to determine the type and amount of engineering controls needed. This discussion takes a scientific approach to reducing malodors by optimizing the use of technologies specifically designed to deal with odors associated with mold and bacteria.

1. Daytime Commercial Carpet Cleaning – Dane Gregory Carpet Cleaner America. What is the biggest challenge of developing a strong commercial carpet cleaning presence, the time we normally have to perform the services, AT NIGHT and on WEEKENDS. It becomes very difficult regarding staffing, managing and coordination of supplies and labor during those times. Many carpet cleaning companies just don’t pursue commercial carpet cleaning accounts because of those “hoops” they have to jump through. In many parts of Europe, Asia and the rest of the civilized world, carpet cleaning contractors clean the commercial carpets during the day, while the office is open. Easier to schedule, easier to staff and many benefits to the customer with day cleaning. Is it for every carpet cleaning company and every customer? Find time to attend this thought provoking session and gather information to see if this may work for your company.

2. When You Really Look at What We Do in the Water Restoration Industry, We Are Simply Professional Evaporators – Chuck Dewald III, Dewald Academy of Drying. Learn how to separate yourself and your company as a Professional Evaporator. After the extraction process on any water loss, the remaining liquid water in or on the wet materials must be evaporated to get the structure back to an acceptable equilibrium state. It still amazes me how few restorers in this industry truly understand the evaporation process and how to maximize it regardless of the type of equipment that they are using. This is what we are supposed to be doing for a living. As an industry most restorers take the time to take and record psychrometric readings, but is beyond rare to run into a restorer who actually knows what those numbers mean and what those numbers tell them about the evaporation or drying process. It is true that we want the temperature of the wet materials to rise on these water losses but you have to be able to evaluate what is making or will make these material temperatures rise. The material temperature will go up and approach the ambient temperature in relation to how effective that air around the wet material is for evaporation. The better the condition is for evaporation, the faster the material will give up its water and its temperature will approach the ambient temp. It’s great to say we want to get the material temperatures up, it’s another thing to know how to make that happen or have a metric that can evaluate this process. Every restorer that I know of is using the air on a water loss for the medium of energy transfer to the materials. We have to have a metric that can evaluate this air’s evaporation ability. Now we do and it is called E3. Learn how this metric can be used to change the way you evaluate any and all water losses, prove your processes, separate yourself as a restorer, help justify your drying bills, and quantify the massive differences in the different equipment technologies in our industry. So again to put it simply, learn how to become a Professional Evaporator.

3. Getting Away With It: Raising Your Prices Without Losing Your Customers - Mark Kennedy, Levels of Success Program. Mark shows you several leverage points to increase profits from your cleaning or restoration company dramatically... But most importantly he’ll show you how to charge more money, and not lose your customers. Almost everyone believes that many of their customers would never pay more than they are right now. This is a deep dive into what it really looks like to raise your prices. You’ll also get several strategies you can really use:

• Several (stealthy) ways to raise your prices.
• Ways to justify value so that your customers can justify paying more.
• Specific things to say if a customer questions your new, higher price.
• How to get your own head in the game of charging more

5. Spanish Track - You Have to Know Your “Why”– Alvaro Zuluaga, NORMI. If you’re going to be successful in the restoration or remediation project, you must understand “why” you are doing what you are doing.  Just like taking a road trip across the country using a real map then running into a construction zone, you must figure out how to navigate around the zone in the most efficient manner so that you will still end up at your desired destination.  Knowing what the PRV standard is creates the goal and knowing why and how you are getting there is the responsibility of every worker from the supervisor to the technician.

2:10 - 4:00 pm KEYNOTE ADDRESSES:

A. 2:10 - 2:50 pm - Getting Ahead of the Competition: Does Your Cleaning Mean No Germs – Dr. Gavin MacGregor Skinner, Global Biorisk Advisory Council (GBAC). Cleaning is imperative to the health and safety to all that use indoor spaces. But do your customers understand why and how you validate and verify your cleaning processes? Cleaning for health helps reduce “sick building syndrome”, infections and respiratory problems. It benefits not only the building’s occupants, but all users including cleaning employees, since cleaner and healthier workplaces have less absenteeism among workers. While no single “blueprint” exists for the best cleaning and disinfection method, Dr. Skinner will discuss implementing the US CDC’s Core Components of Environmental Cleaning and Disinfection.

B. 2:55 - 4:00 pm - Opportunity ROCKS, ACHIEVE BOLDLY ... LIKE A ROCK STAR! Marvelless Mark. How do you take good performers and turn them into great performers—into Rock Stars?  Marvelless Mark has broken down rock star success into 4 easy chords.  His proven process gets your teams performing at a higher level.  By implementing a framework for sustainability, they don’t just become the best, they remain the best. Turn up the volume and be heard above the noise. Experience this system to lead, drive change, and engage like a Rock Star.  Mark works with organizations to stand out in their industry, remain relevant, and be heard above the noise. You and your teams will learn:

• The raw power of unrealistic goals
• Why Steve Jobs used the Beatles as his business model
• The most important element of an effective and successful sales team
• When to go beyond disruption and strategically disrupt the status quo
• Why you shouldn’t create satisfied customers...you should create raving fans
• How to thrive through change by leading change...
• And you may walk away with custom drumsticks, a ‘memorable hook’ to Mark’s message, the first 400 attendees.

Don’t miss this great Rock and Roll Opportunity for your company and for Great Fun!

Visit the Cleaning Pavilion at the Shaw Learning Lab, featuring carpet cleaning, upholstery cleaning, hard surface floor cleaning and restoration.

Visit the Health and Wellness Pavilion for information about healthy food and drinks, exercise and an overall look at how to stay healthy while working on jobs.

Don’t miss the live demos throughout the trade show hall. Be sure to attend the campfires with NORMI, Kleenrite Equipment, and the Health and Wellness Pavilion.

1. Answer any questions you have on insurance and risk management
2. Offer insight to the risks of working with biohazards
3. Offer solutions to able to do the work and be insured for it

After an introduction to the subject, attendees will have the opportunity to participate in a case study based on real life examples of what not to do.  Don’t miss this opportunity to learn about how to manage risks in your company.

4. Profitability War: Simple ways to win the battles that erode your profits – Kris Rzesnoski, Encircle. Is there an easier way to improve profits in your business so you can stop losing money from outsiders cutting your invoices and employees not completing the proper documentation? Many restoration business owners are exhausted because the same issues keep falling onto their shoulders. And what’s worse? You shouldn’t have to fix everything yourself!  I know how hard it is to deal with the frustration and stress that comes from owning a restoration business. I dealt with high turnover, broken systems, and struggling to be profitable when other people were making all the rules. That's why I have helped develop easy to use tools, techniques, and systems to empower restorers to win the profitability war. Here’s how you can start winning in your business: by attending this workshop, you will gain the insights to spot opportunities and techniques to keep more of your profits and walk away with a toolkit full of simple tools any of your employees can use.  So win the profitability war and stop losing money, losing employees, and struggling with gaining back the control of your business with easier ways of improving profits. You can be the confident restoration company owner with an easier way to improve profits with simple tools, the right systems your employees will appreciate --and use, and take back the control of your business today.

5. NORMI - How IAQ is Impacted by HVAC Systems – Steve Hergott, author Healthy Harmless Home. HVAC (air conditioning & heating) systems are not always THE problem in a mold project but are always A problem that must be addressed. When systems are not considered in containment, critical barriers may be ignored and, consequently, negatively impact a successful post-remediation verification. Whether working in containment or out, consideration must be given to the affect the HVAC system will have on controlling, spreading and cleaning mold and other IAQ contaminants.

Join us in learning some of the containment techniques in the industry that will make your jobs easier, more professional and reduce your liability.

4. Million Dollar Mindset/Million Dollar Business and Life - Charging the Entrepreneurial Spirit in You, Your People and Your Business – Tryna Cooper, Meetings and Events. What are the secrets to having a million-dollar mindset, and better yet, business and life?  What would it look like if not just you, but your people, your partners, your business ran with a million-dollar mindset? You and your people are your greatest business assets!  If you, your people and your business are running at 100%? What impacts could you make in all areas: your business, profession, community, family, and life? Are you open to take the next step?

Part One: Shattering The Structure (of current story), Lighting The Fire (of passion), Starting The Flood (of new potentials)
 – Creating the Mindset with new ideas and perspectives on building your business through an entrepreneurial mindset, focus and energy, building relationships, and how to engage and get paid with building your story. Build your company’s presence, image and credibility by creating and relating your story. As an entrepreneur or business leader, you light the fire and open the flood gates of change and opportunity. Learn about igniting you into a take-charge and create-change mode.

1. What Does the Major Manufacturer of Floor Covering Recommend You Use When Cleaning Their Products – Darrell Hagan, Director, Shaw Technical Services. Whether it is carpet cleaning or luxury vinyl tile or planks, how do you clean these and follow the manufacturers recommendations. How do you repair these products? Here are the facts from the source. Don’t miss this opportunity to meet Darrell, the technical services representative from the largest floor covering manufacturer.

Nominations for this year’s award were accepted from May 10 through June 18, 2021. The Winners were selected by a panel of industry judges based on criteria that was challenging for the applicant. The winner and runner-ups were notified in early July, and will be featured at the EXPERIENCE Convention and in the September issue of R&R. The Ladder Award winners from 2020 & 2021 will be presented with awards at The EXPERIENCE Convention and Trade Show, on the evening of Thursday, September 9 at the EXPERIENCE Pool Party.

5. ARCS - Wholesale Instead of No Sale – Panel: Jennifer Colaco, Oriental Rug Cleaning Co., Meg Walker, Aladdin Rug Cleaning,  and Robert Mann, Mann Rugs.

Overview: Carpet cleaning and restoration businesses are always looking for ways to diversify and add revenue. Rug Cleaning is usually on their radar. There is no need to invest thousands of dollars in equipment, training and space. The easiest and most profitable way to offer rug cleaning is to partner with a well-established, successful and reputable in-plant rug cleaner in your area. Jennifer, Meg and Robert work closely servicing a large base of wholesale customers and share how this program can be a win-win for the carpet/restoration industry and rug cleaning plants.  

2:30 - 6:00 pm
The EXPERIENCE Trade Show Hall Opens – Come see the largest trade show in the industry, visit 240 booths, and enjoy hands-on learning. Introducing The EXPERIENCE Cage for a fun experience with live demos and games. Don’t miss The EXPERIENCE Flood House to try out new equipment, and see new job tracking systems.

Visit the Cleaning Pavilion at the Shaw Learning Lab, featuring carpet cleaning, upholstery cleaning, hard surface floor cleaning and restoration.

Visit the Health and Wellness Pavilion for information about healthy food and drinks, exercise and an overall look at how to stay healthy while working on jobs.

Don’t miss the live demos throughout the trade show hall. Be sure to attend the campfires with NORMI, Kleenrite Equipment, and the Health and Wellness Pavilion.

7:00 - 10:00 pm
The EXPERIENCE – Party by the Pool – Entertainment – Food and Drinks. Don’t Miss this Party with Huge Rock and Roll Band From the 70’s and 80’s!!!. Great time to network and meet new friends or just relax and connect with old friends.  Dinner is included, cash bar and LIVE Music. This party is sponsored by The IICRC, Aramsco, Softwash Systems and The EXPERIENCE. All Sponsors, Attendees and Exhibitors Invited. Name Badge Required for Entrance - Paris Pool Outside

7:45 pm Prizes, Special: Shaw Industries and The EXPERIENCE Industry ICON Award, the Ralph Bloss Industry Award, and the Ladder Award Winners.  Finally, MyExperience App: Apple-A-Day Give-A-Way (Must be present to win) and Kleenrite Equipment will be giving away portable cleaning machine!

1. Being a WoolSafe Fiber Specialist goes a long way toward positioning you as an expert in the care of fine textiles.
2. This applies to carpet cleaners as much as rug cleaners.
3. WoolSafe is one of the few organizations that will actually send you work through their referral page.
4. Being a Woolsafe Fiber Specialist allows you to charge more for your services.

FRIDAY, SEPTEMBER 10th • 3:00 - 7:30 pm
Costs: Early Bird $149 • Standard training $189 • Additional Trainees from same company $99

Textile Pro Network and WoolSafe, are presenting a consulting-level, one-day workshop for rug cleaners that are looking to increase cash flow and generate a steady stream of qualified, rug cleaning customers. Most rug cleaners, even many of the large ones, still struggle with the money side. If you can get enough qualified customers, many of your problems disappear. You’ll have the money you need to upgrade equipment, hire better staff, and even turn down jobs that you don’t particularly want to do!

You’ll leave this one-day event with clear action plans, so you’ll know exactly what to do. You’ll learn what many of the most successful rug cleaners know… If you solve your rug ‘deal flow’… you’ll solve your cash flow. All for the cost of cleaning one decent-sized rug.

SATURDAY, SEPTEMBER 11th • 8:30 am - 4:30 pm
Costs: Before July 21, Members of Woolsafe, ARCS or Textile Pro Networks: $97. All others: $147. After July 21: $247. All additional registrations from the same company after the 1st person are discounted to $125

3. NORMI Full Day Certification for Mold Assessment Technician

SATURDAY, SEPTEMBER 11th • 8:30 am - 4:30 pm
Costs: $249 if registered by August 10th. $349 after August 10th or onsite.